Privacy Notice

This is the United States privacy notice ("Privacy Notice") of Double Haul Guide Service and its subsidiaries and affiliates (collectively referred to as "DHGS," "us," our," or "we.") including without limitation anglers and visitors to the DHGS website (collectively referred to as, "anglers," "clients," "you," "your," or "their.")

We at DHGS recognize the importance of protecting your personally identifiable information. To demonstrate our commitment to maintaining the privacy of your personally identifiable information, we have created this Privacy Notice to disclose our privacy practices for the personally identifiable information that we collect and receive through use of our products and services either offline or online. Our online operations include all the websites of DHGS, and where applicable any affiliate websites built, managed or otherwise maintained by DHGS (collectively, the "Websites").

By submitting your personally identifiable information to us, you consent to DHGS's use and disclosure of your personally identifiable information as set forth in this Privacy Notice. Your use and/or continued use of DHGS websites signifies your consent that your information may be transferred to or stored on servers and processed outside the country of your residence. Provided the data protection laws of these other countries differ from those in the United States, please be assured that we take reasonable steps to ensure that your privacy is protected. If you do not agree with the terms of this Privacy Notice, please do not submit any information to DHGS either offline or through our Websites.

This Privacy Notice is incorporated into, and part of, the Terms of Use, which governs each DHGS Website. If you have questions or complaints regarding our privacy notices or practices, please contact us at

Purpose of this Privacy Notice

We recognize the importance of protecting your personally identifiable information (which includes your name, address, telephone number, date of birth, e-mail address, credit or debit card information, and other contact information,) that you provide to DHGS (collectively, "PII"). The purpose of this Privacy Notice is to tell you how DHGS strives to better serve you by keeping you informed of promotions, products and services, while, at the same time, safeguarding your PII. This Privacy Notice sets forth our policies regarding the collection, use and disclosure of your PII both through our online and offline operations. This Privacy Notice also explains how you can correct or change the PII we hold about you, or opt-out of receiving certain marketing materials.

Who is Covered Under this Privacy Notice

This Privacy Notice is applicable to PII that you provide to DHGS. This Privacy Notice applies to all of the products, services and Websites offered by DHGS or its subsidiaries or affiliated companies.

This Privacy Notice does not apply to third-party vendors, partners or agents that you may engage in services related to a DHGS product or service.

What Personally Identifiable Information DHGS Collects

You generally are not required to provide us with PII when visiting our Websites. However, when you make a reservation, a purchase, and/or join one of our programs, we need to collect certain information about you to provide or improve our services. The service that you choose will determine what information we collect from you. Here are some examples of information we collect from you:

  • Name
  • Email Address
  • Home and/or Business Address
  • Telephone Numbers at which we can contact you
  • Date of Birth
  • Payment Information (i.e. debit or credit card and expiration date - security code is obtained for transaction only and is not retained)
  • Information from your Driver's License or other Government issued identification (e.g., Passport)

Certain transactions may also record non-personally identifiable information based on how users engage the DHGS. This information may be necessary in order to administer access, services or transactions. We may also require certain information to facilitate aspects of a deliverable to ensure a fully functional user experience.

How DHGS Collects Personally Identifiable Information

The PII we collect from you will be with your express or implied consent. How we collect this information will depend on how you use our services. We may collect this information directly from you by telephone, fax, postal mail, email, upon completion of a contractual agreement, or through your use of our Websites or the Internet. To the extent you use our Websites, we may also collect information about your use of our Websites, transactional and account information, e-mail and other information related to communications to our Websites. We may also collect information about you indirectly through our affiliates and third parties with whom we work.

You may choose not to provide some of your PII to us, but this may prevent us from providing our services to you, or limit our ability to provide you with the level of service that you would otherwise expect from us.

How Personally Identifiable Information is Used and Disclosed by DHGS


We strive to ensure that we provide the highest quality service for our anglers. Building a quality website interface that fosters such a relationship requires (at times) the use of PII for a variety of uses. To provide the level of service we believe you expect from us, we may use your PII for the following purposes:

  • Provide and administer the services at the request of either our anglers.
  • Maintaining communication with clients regarding relevant services and offerings.
  • Conducting research, development, management, protection, analysis and improvement of our Websites and those of our clients that we service.
  • Maintaining and developing service-oriented software and other business systems;
  • Analysis of data, or to have a third party do so on our behalf.

We may also use client information - both PII and non-personally identifiable information - for other purposes. For example, PII may be needed to process and track transactions or to send information about related or other relevant services and capabilities. We may also use PII to evaluate what portions of Websites that are visited more often than others, determine visitors came from, where they go, and how long they stay on a particular page, or on our Websites in general.

From time to time, we also may combine your PII with information obtained from other sources, including third parties, in order to provide clients and their affiliates with more customized services and product offerings. To do this, it is often necessary to share your information with trusted vendors and business partners, such as companies that manage accounts, offer affinity, frequent-user, and reward programs, and companies that perform marketing services and other business operations for us. For more information, see below under "Disclosing."


We may disclose PII to affiliated and non-affiliated organizations including, for example:

  • To your company or organization if you use our services under a corporate or other commercial account;
  • To affiliates of our clients and their program partners;
  • To entities that provide services on our behalf;
  • To client and consumer credit card issuer;
  • To credit reporting and fraud checking agencies;
  • To debt collection agencies, if you fail to pay monies owed to us;
  • To government, regulatory and law enforcement agencies where the disclosure is required or authorized by law, and otherwise as we believe is necessary or appropriate to satisfy any law, regulation or other governmental request, to operate our Websites properly, or to protect or defend our rights or the rights or well-being of our employees, users or others or if you are involved (or are suspected by governmental authorities or our security functions to be involved) in any illegal activity, even without a subpoena, warrant or court order.

We may disclose your PII to our affiliates and non-affiliated business partners for their use both on our behalf and for their own business purposes. For example, our affiliates and business partners may use such PII to send you information about their products and services and other information and materials that may be of interest to you. You may opt-out of us disclosing your PII for these purposes through one of the methods described in this Privacy Notice.

We may share your PII with other non-affiliated third parties, such as entities that provide services for our Websites or for our business (e.g., advertisers, ad servers, content providers, services providers, credit card processors, data processors, website development and support, fulfillment services providers, e-mail list hosting companies and distribution companies) that use such PII on our behalf consistent with this Privacy Notice. These types of third parties are not permitted to use your PII for any secondary purposes.

We may also transfer or assign your PII to third parties as a result of or in connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization, or liquidation.

We operate globally so we may need to send your PII overseas as part of our normal business operations. Provided the data protection laws of these other countries differ from those in the United States, please be assured that we take reasonable steps to ensure that your privacy is protected.

Website and Internet Privacy

If you use our Websites or otherwise interact with us via the Internet, the following privacy-related policies also apply:

Website Tracking and the Use of Cookies and Other Technologies

If you use our Websites, certain information may be collected from your computer in the course of your use of our Websites. As with many websites, we may use both session based and persistent "cookies" and/or other technology (e.g., web bugs, e-mail bugs, clear GIFs, web beacons, tracker GIFs and "clickstream" data logs) in our Websites or in our electronic communications with you to enhance the functionality of our Websites and services. These technologies also make your transactions and other activities more convenient and efficient.


"Cookies" are small amounts of data that a website can send to your web browser and store on your computer. It is our policy not to save sensitive data, such as passwords or credit card information in cookies.

Most web browsers are initially set up to accept cookies. You have the option of disabling or refusing cookies at any time in your browser preferences. However, note that some parts of our Websites will not function properly or may be considerably slower if you refuse cookies. For example, without cookies, you will not be able to set personalized preferences, and/or may have difficulty completing transactions.

The use of cookies is an industry standard, and as such, you will find that most major websites use them. DHGS and DHGS's affiliates have two (2) primary uses for cookies. First, we use them to specify a user's preferences. For example, we use cookies to store information about your travel preferences or trip history so you don't have to tell us repeatedly your preferences. Second, we use cookies to track Website usage trends and patterns. This helps us understand our users' needs better and improve areas of our Websites.

IP Addresses

An IP address is a unique number that is automatically assigned to your computer whenever you are surfing the Internet so that your computer can be identified by the main computers, known as "Web servers," that "serve up" Web pages. This allows us to gather useful information and data about our customers' use of the site.

DHGS collects IP addresses for the purposes of: helping us diagnose problems with our main computers, for system administration, to report aggregated information to our business partners, and to audit the use of our Website. When users request Web pages from our Web Site, our Web servers log the User's IP address. We do not normally link IP addresses to anything personally identifiable, which means that a user's session will be logged, but the user will remain anonymous to us. For example, we collect and/or track the home server domain name, the type of computer, and the type of Web browser used by you to access this Web Site. Such collection and tracking information is gathered by us as you navigate through our Websites, and will be used by us for our business purposes only.

In select instances, we may use IP addresses to help us identify you when we feel it is necessary to enforce compliance with our Website Terms of Use or to protect our service, site, users or others.

Third Party Use of Technology

Third parties (including, but not limited to, software vendors, advertisers, ad servers, content providers, and services providers) may also use similar technologies by or through our Websites or through their own websites. In connection therewith, such entities may collect information about you and your usage activity on this and other websites. DHGS does not control these third parties and is not responsible for the actions of our third party business partners. We encourage you to check their terms of use and privacy policies for such information.

We may use third-party servicing technology and service providers to serve ads on our behalf across the Internet and sometimes on our Websites. They may collect non-personally identifiable information about your visits to our Websites, and your interaction with our products and services. They may also use non-personally identifiable information about your visits to send you targeted advertisements for goods and services. This information is collected through the use of a pixel tag, or similar technology which is industry standard technology used by most major websites.

We may also share Website usage information about visitors to our, client and/or their affiliate Websites with selected third parties for the purpose of targeting Internet banner advertisements on our/their Websites and other websites. To do this, we use web beacons and cookies provided by our third-party ad server on our Site. In connection therewith, such third parties may have access to and use non-personalized information about your online usage activity. The use of advertising cookies and web beacons sent by such third-party Web servers is standard for commercial activity in the Internet industry.

Web Beacons

Web pages may contain an electronic file called a web beacon that allows a website to count users who have visited that page or to access certain cookies. We utilize web beacons in the following ways:

  • Web beacons facilitate research on behalf of certain partners on their websites and also for auditing purposes.
  • Information recorded through these web beacons is used to report aggregate information about our partner’s visitors. This aggregate information may include demographic and usage information. No PII about you is shared with partners from this research.
  • When conducting research, it is regular practice is to require our partners to disclose the presence of these web beacons on their pages in their privacy policies and state what choices are available to users regarding the collection and use of this information. You may choose to opt-out of this information being used for research.

Note: This opt-out applies to a specific browser rather than a specific user. Therefore you will have to opt-out separately from each computer or browser that you use.

Visiting Third-Party Websites

Our Websites may contain links or references to client and third party websites. These websites are outside of our control, and the privacy policies of these sites may differ from our own. Please be aware that we have no control over these third-party websites and our Privacy Notice does not apply to such websites. We encourage you to check the terms of use and privacy policies of such sites before disclosing any PII via such sites.

Occasionally when linking to a third-party website from our Websites, you may still see DHGS affiliate logo, a DHGS affiliate website frame or that of a DHGS client. This is to provide you with a seamless experience when visiting our Websites. In these cases, you are no longer on our Websites but the third-party website, and therefore the information collection practices of the third party's website may differ from DHGS's. The privacy notice of the third party site will govern how information collected from you is used by the owner of the website. You can always know what website you are on by checking the Uniform Resource Locator (URL) in the location bar within your browser.

How We Protect the Security of Personally Identifiable Information

The security of your PII is important to us. We exercise reasonable care in implementing generally accepted standards of security to protect your PII from loss, misuse and unauthorized access, disclosure, alteration or destruction, such as firewalls and Secure Socket Layer (SSL) encryption for some of your more sensitive PII. It is our policy to retain PII for as long as we believe appropriate for the purposes for which the PII was collected or as required by applicable law.

Unfortunately, "perfect security" does not exist on the Internet, and no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your PII, we cannot guarantee that PII stored on our servers, or transmitted to or from a user, will be free from unauthorized access. By using our Websites and corresponding with us, you acknowledge that you understand and agree to assume these risks.

You are responsible for maintaining the strict confidentiality of your account passcode, membership numbers and pin numbers, and you will be responsible for any access to or use of our Websites by you or any person or entity using a passcode provided to you, whether or not such access or use has been authorized by or on behalf of you, and whether or not such person or entity is your employee, relative or agent. In the event of the unauthorized use of your passcode, account, or membership number, or any other breach of security involving your information as it pertains to DHGS, you agree to immediately notify us. It is your sole responsibility to ensure that you exit from your account at the end of each session, control the dissemination and use of your passcode, control access to and use of your account and membership number, and notify us when you desire to cancel your account on our Websites. We will not be responsible or liable for any loss or damage arising from your failure to comply with this provision.

It is our policy that we will never request your sensitive PII, such as your credit card number, passcode, membership number or pin number, in an e-mail, text or on a website that is not located at the domain name used by DHGS or an affiliate. If you receive an e-mail or other correspondence requesting that you provide any such information via e-mail or to a website that is not on such domain name, please do not provide such information, and report such request to DHGS at

In the unlikely event that we believe that the security of your PII in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we will endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your current e-mail address, we may notify you by e-mail.

How to Opt-Out of Receiving Marketing Materials from Us

You can opt-out of our use and disclosure of your PII for marketing purposes and customer satisfaction surveys, and/or withdraw your prior consent for same, by the methods provided below. Upon requesting an opt out, your consent will be withdrawn, however, please note that it often takes some time to process these requests. Therefore, it is possible that you may receive promotions scheduled prior to our receipt of your withdrawal of consent.

To opt-out of Email Campaigns: You may reply to a promotional or marketing e-mail that you have received from us with the word "Unsubscribe" in the subject line or you can email us directly at (If you use more than one e-mail address, then send your opt-out e-mail from each of your e-mail addresses.)

To opt-out of any other promotional mailings from DHGS and our partners you can email us at or write to us at:

    Double Haul Guide Service
    442 Aquarius Drive
    Wilmington, NC 28411
    ATTN: Seth Vernon

We may also provide additional methods for you to opt-out of having your PII used or disclosed for promotional and marketing purposes, such as by clicking on a checkbox located on the page of our Websites on which your PII is collected, or otherwise made available when you make reservations.

Please note that your option not to receive promotional and marketing material: (a) will not preclude us from corresponding with you, by e-mail or otherwise, regarding your preexisting business relationship with us (e.g., your account status and activity or our responses to questions or inquiries you pose to us, or confirmations for existing reservations); (b) will not preclude us, including our employees, contractors, agents and other representatives, from accessing and viewing your PII for our internal business purposes; and (c) will not preclude us from disclosing your PII as described in this Privacy Notice for purposes other than sending you promotional and marketing materials.

How to Correct or Update Personally Identifiable Information that DHGS Maintain

If you have provided your PII to us, you can update the PII we hold about you. You play an active role in assisting DHGS maintain the accuracy of your PII. Your prompt notification to us of any changes to your PII will assist us greatly in keeping your information accurate and up-to-date. If we don't agree to make the changes, you may challenge our decision.

If you wish to contact us to access or correct your PII we have, or to inquire or provide feedback about our privacy practices, you can email us directly at or write to us at:

    Double Haul Guide Service
    442 Aquarius Drive
    Wilmington, NC 28411
    ATTN: Seth Vernon

We will respond to any access requests within 30 days of our receipt of the request.

Children's Privacy

Our Websites are not directed to children under the age of 13. If you are under the age of 13, then please stop using our Websites or our products and services and do not provide us with PII of any kind whatsoever.

It is our policy not to knowingly solicit children under the age of 13 for PII or otherwise contact children for any purpose. Further, it is DHGS's policy to not knowingly allow children under the age of 13 to use our Websites or our products and services. It is our policy to not knowingly exchange with any third party the PII of children under the age of 13.

We encourage parents and guardians to take an active role in monitoring their children's use of the Internet. It is possible that by fraud or deception, we may receive the PII of children under the age of 13. If we are notified or otherwise become aware of this, we will immediately delete the PII from our servers. If you want to notify us of our receipt of PII by children under the age of 13, please contact

Some links on our Websites may possibly lead to the websites of third-parties that are directed to children. DHGS does not control these third parties and is not responsible for the actions of our third party business partners. We encourage you to check their terms of use and privacy policies for such information that address children's privacy.

Applicable Law and Jurisdiction

This Privacy Notice will be governed by the laws of the State of North Carolina, without regard to its conflict of law principals. By providing any PII to us, you fully understand and unambiguously consent to the transfer of such PII to, and the collection and processing of such PII in, the United States and other countries or territories. You agree that any cause of action that may arise under this Privacy Notice will be commenced and be heard in the appropriate court in New Hanover County in the State of North Carolina. You agree to submit to the personal and exclusive jurisdiction and exclusive venue of the courts located within New Hanover County in the State of North Carolina or the United States District Court for the District of North Carolina.

Changes to this Privacy Notice

This Privacy Notice applies to all information we collect or receive, on or after the effective date of this Privacy Notice, from individuals who provide us with such information for the purpose of obtaining products and services from DHGS or using our Websites.

We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Notice. If we materially change the way your personal information will be used, we notify you by way of either prominent posting on our Website(s), e-mail and/or mail. We encourage you to periodically review this Privacy Notice in order to keep apprised of any changes.